Sponsorship & Commercial Growth

The digital economy continues to reshape how sports organizations generate revenue, interact with fans, and expand their global footprint. New technologies—once experimental—have become viable income streams that offer both commercial upside and deeper fan engagement. Among these trends, NFTs, fan...

For decades, sponsorship in sport revolved around visibility. If a brand’s logo appeared on the jersey, the stadium board, or the broadcast feed, the deal was considered successful. But the landscape has changed dramatically. Brands no longer want passive exposure—they...